Useful information when selling or buying real estate in Kennesaw GA or other cities.
When you make the decision to sell your house, you need to stop
thinking of this as your “home”, the place where you lived and have memories, and
start thinking of it as a “property”. You are done using it and are going to
ready it to place on the market. It is now an object to be sold; your approach
needs to be less emotional and more business-like.
While you live in your home, you should use it as needed for
you and your family, enjoy it. Style and
decorate it to make you and your family happy and comfortable.
When you are done with the house and are ready to put it on
the market, you need to view it in a completely different light. The house needs to be presented no longer as
your home, but in a manner that allows the potential buyer to imagine how they
would live in it and make it their home.
How they would use it and decorate it.
How their furniture and belongings would fit and look. Set the stage for the next owner to create
their own memories.
You need to help them envision their future in this space
rather than make them see how you live and your past memories. Pack the details
of your day to day life and your memories and remove them from the property. This should include family photos and art,
religious and political references, school, club and sports team memorabilia. Do not have a potential buyer walk away from
your listing because they don’t agree with your choice in ball teams! Buyers will
have an emotional response to a house; it can be a good one or a bad one.
Here are some things you can do to make it as positive as
possible:
1. Think about the full property- inside and out. All rooms and storage. Front, back and side yards. Look at it from the eyes and mind of a buyer-
what are they seeing and thinking as they drive up to and go through your
house. Is the house appealing from the street?
Inviting at the front door? Work with your Realtor and home stager to
get an honest professional opinion
2. The creepy factory- Do they want to come inside
or run like hell? Is there any part of
the house or yard that someone would not want to or be able to enter (including
basement, sheds, back corner of yard, attic)? Make sure every portion of your
yard and house is inviting and feels safe.
3. Show the house, not your stuff- Can the buyer
really see the property? Or is there interference? Do not distract potential buyers
with your clutter, a house that is not clean, or distracting colors on walls or
floors? A bit of elbow grease and effort
up front will make a big improvement in the overall appearance and how your
house shows.
4. The money meter- Is the buyer walking through
the property with the money meter is running?
Are they making an itemized list of everything they are seeing that
needs to be repaired, replaced, or remodeled? They will see this as an addition dollar
amount above and beyond the asking price, not to mention the time and effort to
make those repairs, or replacements. You
need to take an honest and realistic look at the condition of your property
prior to placing on the market, make needed repairs and be realistic in the
price of the house.
For more information about Kennesaw GA real estate or to
learn more about making sure you are presenting the very best of your house,
contact me:
Jennifer Boykin Reatlor/ Home Stager
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